Main image for the current blog post

Do you want the power to connect with your clients and potential customers effortlessly, even during the busiest seasons of your photography business? We’ve got you covered with some holiday marketing swipe copy-  your secret weapon for staying on top of client communications even when things get hectic 😅.

Using swipe copy, especially during the busy season, is a game-changer. Picture this: you've just had a fantastic photoshoot, and your clients are thrilled with their images. Now, it's time to seize the opportunity. With swipe copy at your fingertips, you can effortlessly upsell products like beautiful holiday cards, elegantly framed photos, and additional digital downloads. During the hustle and bustle of the upcoming holidays, you can also leverage this powerful tool to offer your clients the perfect gift: customized gift certificates. 

We’re here to make your busy season a little less busy and a little more profitable- so, let’s dive into some swipe copy you can use during your busy season that puts your photography business in the spotlight and some cash in your pocket! To get started,  simply cut and paste the swipe copy you need into emails or social media posts (the swipe copy is in italics), add a link to client galleries where needed, add some of your amazing past photography work, personalize your signature and business name, and press send or post (don’t forget your hashtags!) 

Picsello gallery product offers in app.

Swipe Copy for Selling Gallery Products

Email swipe copy:

Shorter version:

Subject: make your photoshoot even more memorable

Dear [client's name],

We loved our shoot with you- We hope you did too! 

We have so many ways for you to turn your images into treasured keepsakes- and making the most of your photos couldn’t be easier. You can order digital downloads, heirloom albums, frames, gallery wraps, cards, and more right from inside your gallery. 

Log into your private gallery to see all of your images and order these products, and more, today!

[a link to your client’s  gallery]

Your sign off

Longer version:

Subject: beautiful gallery products make the perfect gift 📸

Dear [Client's Name],

We hope you've been enjoying the memories captured during your recent photoshoot with [Your Photography Business Name] as much as we have! Your smiles, laughter, and unique moments made it a truly unforgettable experience.

Now, we're excited to offer you a wonderful opportunity to turn those cherished images into tangible keepsakes. At [Your Photography Business Name], we believe that your memories deserve to be showcased and treasured. That's why we've curated a range of exquisite gallery products that can adorn your home or be shared with loved ones.

🌟 What's Available:

Digital Downloads: For the flexibility to relive your memories digitally.

Heirloom Albums: Create a beautiful storybook with your favorite images.

Framed Art: Transform your photos into elegant wall art.

Gallery Wraps: Bring the gallery experience to your home.

Customized Cards: Share your moments with personalized greeting cards, perfect for the upcoming holiday season.

Getting these products is now easier than ever. Simply log into your [link client’s gallery]  to explore all your images and effortlessly order the products that resonate with you.

Your memories deserve a special place in your life, and we're here to make that happen. Your gallery is ready to be explored, and your memories are ready to be cherished!

Thank you for allowing us to be a part of your journey. We can't wait to see how you choose to showcase your memories!

Warm regards,

[Your Name]

[Your Photography Business Name]

[Contact Information]

(Don't forget to customize this email with your specific gallery product offerings and any special promotions you'd like to include.)

Whcc Product image on wall in a house showing a couple during the holidays.

Social Media swipe copy :

Instagram Post 1:

[Image of a Beautiful Gallery Wall Display]


🖼️ Your memories deserve a special place in your home, don't you think? From stunning wall art to heirloom albums, our gallery products are here to make your photos unforgettable. 📸

✨ Explore your private gallery to discover all the ways you can turn your moments into cherished keepsakes. Get ready to adorn your space with beautiful memories!

#GalleryProducts #MemoriesInPrint #PhotographyKeepsakes

Instagram Post 2:

[Image of a Customized Greeting Card]


💌 The holiday season is just around the corner, and there's no better way to spread joy than with personalized greeting cards featuring your favorite photos. 🎄📷 Dive into your private gallery and discover the magic of custom cards and more. Your memories, your way!

#HolidayCards #CustomGreetingCards #ShareTheJoy

(Don’t forget to pair these posts with eye-catching images showcasing your gallery products and the potential of turning memories into tangible treasures.)

Swipe Copy for Offering Gift Certificates: 

Email swipe copy:

Subject: The Perfect Gift for This Holiday Season 🎁

Dear [Client's Name],

As the holiday season approaches, we're excited to bring you a heartfelt and hassle-free gift idea. A custom photography session with [Your Photography Business Name] captures memories that last a lifetime, making it a truly unique and cherished gift for your loved ones.

Introducing our limited-time offer: Gift Certificates from [Your Photography Business Name]. These certificates grant your friends and family the opportunity to experience a professional photoshoot and create lasting memories. Whether it's a family portrait, a couple's session, or a solo adventure, our photography expertise ensures each moment is beautifully captured.

📸 What's Included:

[your offer]

🎄 Why It's the Perfect Gift:

Personalized: Your loved ones get to choose the date and location that suits them best.

Memorable: They'll receive stunning images they can treasure forever.

Flexible: Valid for up to one year from the date of purchase.

To make this holiday season truly unforgettable and give the gift of lasting memories, simply reply to this email, and we'll help you arrange the perfect gift certificate. 

Warm wishes,

[Your Name]

[Your Photography Business Name]

[Contact Information]

(Feel free to customize this swipe copy with your business details and any specific terms or offers you'd like to include.)

Social Media Swipe Copy:

Don’t forget to include images of your past work when you post these on your social media accounts!

Caption 1:

🎁 This holiday season, give the gift of memories that last a lifetime. 📸 Our gift certificates are the perfect present for your loved ones. From stunning family portraits to cozy couple sessions, they'll cherish this experience forever.

✨ What's included:

[your offer]

🕒 Valid for up to one year from the date of purchase. Let's make this holiday season truly unforgettable. Contact us today!

#HolidayGiftIdeas #MemoriesThatLast #GiftCertificates #PhotographyGift

Caption 2:

✨ Looking for a unique and personalized gift this holiday season? 🎄 Our gift certificates open the door to a world of beautiful memories-it's the perfect present for family and friends.

[your offer]

📷 Capture special moments in a way they'll treasure forever. Contact us to give the gift of photography this holiday season!

#HolidayGiftIdeas #PhotographyGift #HolidayMemories #GiftCertificates

Wrapping it Up (get it?🎁)

This collection of pre-written emails and messages is like having an assistant by your side, ensuring your messaging is not just consistent, but also engaging. In this fast-paced world, where juggling multiple tasks is the norm, swipe copy offers a lifeline for photographers looking to keep in touch with their audience without compromising the quality of their content or their much-needed downtime. These pre-written emails provide you with more than just one way to upsell; they offer a roadmap to increasing your revenue while ensuring your clients' precious memories are displayed with pride. 

P.S. Want more marketing tips? Check out this post about marketing your mini sessions, and this one about getting more clients on instagram 🙂

Image of an ebook preview

Get it all done with one simple plan

Sign up | Access tools | Get the business you want